Cova Health branding
at it's best
Conveying trustworthiness and the simplicity it will bring to Compliance Validation, to three very different target groups, was the main challenge of creating the visual language for Cova - a fresh, innovative company that makes the scene in these exciting times for US healthcare.
From the start it was clear that Cova needs a flexible logo and a rich color scheme that allow the brand to be reliable and trustworthy to C-Suite level executives, welcoming and friendly to End-users, clean and sleek in print and UI. Ultimatly it also needs to show its humane side, ability to enable collaboration, to support and aid people in healthcare, government and technology in order to stay on the same page, every step of the way.