Uplift is a brand that needs to captivate a diverse audience with the same cause - shift to a new approach in cancer care through clinical, logistical & emotional support. Creating an identity that conveys to investors and potential customers its full value was the main challenge and objective.
Through establishing a core metaphore (concept) for what uplift is and thrives to become, we shaped the logo, colors and defined the tone of voice and therefore united and strengthened its identity into one meaningful, cohesive brand.
The result is a connected experience, at the same time clean, trustworthy, friendly & approachable. A brand that speaks for itself.
Uplift UI was aimed to be used by a wide audience, with different demographic characteristics, level of education or experience with technology. Therefore, this factor had to be considered to create efficient and bright design of the interface which would have high aesthetic representation but at the same time would not confuse any user.